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Home » Store » Marketing Management (14th Edition)

Marketing Management (14th Edition)

by Philip Kotler, Kevin Keller

List Price: ~~$230.07~~
Our Price: $180.86
You Save: $49.21 ( 21% )

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Binding: Hardcover
ISBN: 0132102927
Number Of Items: 1
Number Of Pages: 816
Publication Date: 2011-02-18
Publisher: Prentice Hall

Editorial Reviews:

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

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