 Perfect for beginners
I have to defend this book. It wasn't written for advanced AdSense users, so it cannot be judged as if it were. I'm an AdSense user, and this is the book I recommend to my non-technical friends and family members who don't understand how I make money from running ads on my Web site. It's perfect for them to learn how to do it too. How else are newbies going to get started if there is no book for them?
Everything Eric writes is knowledgeable, down-to-earth, helpful, and honest. Remember that he had an editor for this book too, so it was probably changed a lot from his usual style. His new book, Uncommon AdSense, probably better reflects his writing style since it didn't have a big publisher. I like his companion blog for this book too. It reflects himself as an honest, smart guy whom you can trust to teach you about AdSense.
 Beginner's book
The book was a good introduction to creating a web site or blog and monetizing it through adsense...if you're unfamiliar with these things. It would be a good book for me to send to my mom to introduce her to websites/blogs and a way for her to make a few dollars that way.
However, if you're familiar with these things already, then this is probably not the book for you. There are some instructions on how to navigate the adsense site and place ads on your site, etc., but none of the stuff mentioned is rocket science for internet savvy people.
Buy it if you're unfamiliar with this kinda' stuff, but otherwise, look elsewhere for meatier stuff.
It Works!
Yes. His ideas work. And he explains his ideas well, using sufficient images to get his points across. You're not going to get rich off AdSense in just 30 days, but if you implement his ideas and suggestions, you will start to make money from your website and blog without having to do much more than provide interesting content.
Go out and buy this book, now!
If you're just starting out ...
If you're just starting out and "html", "site", "adsense", "ftp", "domain" and "host" sounds like greek to you, this is the perfect book to get you started on your path to prosperity ...
If you however already own a site, and you're already a member of adsense, go check out Erics blog instead. This book will offer you nothing. I kid you not. Absolutely nothing.
I'll pass it on to my girlfriend who's curious and wants to start as well, she'll probably make good use of it.
If you're not a newbie, get Joel Comm's "The Adsense Code" instead. A lot more meaty.
Excellent.
This is an excellent book for the people who are new to Adsense and online marketing.
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