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The Business and Practice of Coaching: Finding Your Niche, Making Money, and Attracting Ideal Clients
by Lynn Grodzki, Wendy Allen
List Price: $33.95
Our Price: $29.94
You Save: $4.01 ( 12% )
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Average Customer Rating: 
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Binding: Hardcover
ISBN: 0393704629
Number Of Items: 1
Number Of Pages: 320
Publication Date: 2005-09-08
Publisher: W. W. Norton & Company
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Editorial Reviews:
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Focusing on basic business principles and strategies. The initial hype about coaching has deflated, and the profession is coming down to earth. This book explains the current state of the coaching profession and offers basic advice and strategies so that you can plan your practice to operate well on the contemporary business terrain. Whether you are an established coach or just starting out, this book is for you.
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Featured Customer Reviews:
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Can you make a living as a life career coach? Is it a viable career choice?
This book isn't a how-to-coach book; it's a marketing book, a how-to-run-a-business book, directed at life, career & executive coaches. Many, many people call themselves "coaches" and thousands of newcomers enter the field each year. Only a small percentage of coaches make a six figure income, and the vast majority of coaches earn less than one third of that. What distinguishes the financially successful coaches from the others? Much of it is marketing strategy, the ability to define one's position in the market, focus on that defined niche, and operate the coaching business as a business. Anyone seriously considering a coaching -- or frankly, any type of consulting -- career would be well-advised to consider the business aspects of the coaching/consulting practice. Success requires not only coaching skills, but an enterpreneurial mindset and business savvy.
In this book, the authors talk about positioning, differentiation in the market, and enterpreneurship. The authors also describe different types of coaching -- executive, small business, career, life, skills, relationships, creativity -- and outline marketing strategies tailored to each type. Finally, the authors provide plenty of helpful information for would-be coaches in several appendices.
Overall, this is an eye-opening book for anyone thinking about embarking on a consulting or coaching practice. It is a great complement to the many other books out there that focus on the how-tos of coaching.
 the Business and Practice of Coaching
I really enjoyed this book. Recently I just started a coaching business, and the book guided me through the tough questions. I loved it so much I passed it along to my coaching friend. I would highly recommend this book to new or burnt out coaches.
Saved Many Research Hours
This book is a great find. The authors have a pragmatic business perspective that is rare in coahing "how to" books. The book saved me many hours of research and taught me how to focus and strategize my coaching business.
Good Solid information
If you want to learn about the business of coaching, this is a good place to start. Inside these pages is a lot of excellent information to help you run your coaching business successfully.
A wonderful guide
This is really an excellent book for those coaches who are serious about building their business. If you are a coach or new to coaching you soon find out that being a great coach is irrelevant if you don't have people to coach and you won't have people to coach if you don't know how to marketing your business and retain clients. This book is really a step by step guide to setting up a coaching business and it is presented logically. If you are looking for coaching theory or new ways to really help clients this book isn't for you. If you think coaching is an effortless way to make a living, this book is a reality check. If you are committed to taking the required actions to make you a financially successful coach, this is a must read.
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