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The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
by Heather F. Lutze
List Price: $22.95
Our Price: $15.61
You Save: $7.34 ( 32% )
Availability: N/A
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Average Customer Rating:  
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Binding: Paperback
Feature: ISBN13: 9780470420904
ISBN: 0470420901
Number Of Items: 1
Number Of Pages: 288
Publication Date: 2009-03-09
Publisher: John Wiley & Sons
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Features
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ISBN13: 9780470420904
Condition: New
Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
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Editorial Reviews:
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To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers.
Readers' Benefits from The Findability Formula:
* A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix.
* The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer.
* Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies.
* A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine "findability".
* Maximizes the reader's investment. The reader won't waste money by needlessly paying for "clicks" from customers who have no intention of buying. The investment in this book will be repaid thousands of times over.
* Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies
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Featured Customer Reviews:
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 Credibility concerns
While not judging the overall content in the book, there are a couple of items that raise credibility questions.
She suggests typing 'search engine marketing book' into Google (page 22) to see the placement of an ad for the book. It's not there. OK, so perhaps the campaign has been turned off -- was it unsuccessful? Low ROI? In addition, the findability website [...] does not appear in the first 100 organic results -- not a real confidence builder.
The examples throughout the book seemed overly simplistic, e.g., chapter 7. To compensate, page 80 states that fully built out examples will appear on the website. Unfortunately I could not find them.
The anomalies above gave me pause, despite the impression that the techniques in the book are no doubt valuable.
Incomplete Guide to Search Engine Marketing
I found the title of this book and the book description to be a little misleading. I thought I was purchasing a book that described a complete approach to Search Engine Marketing and SEO. This book devotes practically every chapter to Google AdWords and only one brief final chapter on SEO/improving organic search ranking. In fact, the author even states that an entire second book would be needed to cover the topic. I thought I WAS buying that book based on the product description. On a positive note, this book is great for anyone just getting their feet wet with pay-per-click advertising. The author explains that this should be the first step in getting on the first page of a search engine, but I did not expect the entire book to be on this one subject. I just feel mislead by the book title and the way it was marketed.
Buy this book
I have learned so much and saved so much $ after reading and following the information in this book. Everyone except my direct competitors should buy this book!. SEO made smimple.
SEO & SEM Success Made Easy
I am totally impressed with Heather Lutze's ability to translate the world of SEO and SEM into easy-to-implement strategy and tactics. What might have taken me a couple of years to figure out, I am now able to comprehend and apply in a month or two. In fact, two SEO "experts" I talked to did not even know about aligning one's key word terms with the three phases of the customer buying cycle, which is the critical step Heather teaches to managing successful SEO and SEM campaigns. Thank you Heather Lutze!
The Search is Over
For years I have asked our web design and management company for the information in this book. It focuses on building effective and efficient site optimization, especially using ad words type functions. But besides improving your web efficiency, you'll be taking a deep consumers eye review of your business. This is by far the best web SEO reference I've found.
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