 Well Organized Book for Beginning Developers
Google Advertising Tools is a brief introduction to SEO (search engine optimization), advertising with Google, and making money from hosting Google ads on your own website.
This book is very easy to read, and can be read in two days or so casually. If you have no prior experience with SEO or advertising, you should pick up a copy of this book, as it will help you understand how to monetize web traffic.
This book is targeted mostly at web developers (which is great), so you should read this only if you've got basic HTML experience (preferably more than a little bit).
All in all, this is a well organized book. It covers the basics, and is still relevant today (it was written four years ago).
If you're looking for a more modern book which talks about a similar, get O'Reilly's book SEO Warrior, which is basically the same thing as this, just more up-to-date.
 Beware Google is stealing from advertisers in Adworks
If you advertise on Google Adworks, keep every record you can and put an independant tracker on. Google is involved in a class action suit for the following. Running ads when your campaing in paused, runnning in different geograpichal location, running their budget not mine. Google probabaly thinks it doesn't matter if they lose the 400 million held in the class action suit. They will drag it out and keep doing. Check the old newspapers. I found reliable articles for I think 1994, stating some of the above offences.
Google owns the market, and is doing anything they want. When I read the class action suit, Google is doing even more than what they are being suited for. I have tracked a few. And I am setting up to file a small claims case against Google. It will cost me only $50, and I only have to show the weight of reason, rather than beyond a resonalble doubt.
Is it foolish, I don't think so.
Will it irrate Googles mamagement team and get man hours devoted? Yes, We can make it expensive for Google to rip up off with small claims. As I understand it, every single complaint by small business custormer were always ended in Googles favor. By Google own doing.
Stay away from Googles Adwork or at least stay on top of them.
If you comment to this review, I think they email me. So try, this is my first company feedback
Buy Perry Marshall's book instead.
Among this book, Joel Comm's Adsense Code book, and Perry Marshall's Ultimate Guide to Google Adwords, for my money the clearly superior title is Marshall's. This book is fine. But it pales in comparison to Marshall's Ultimate Guide in terms of breath of topics and depth of explanation.
Not so useful
I was already doing my own Google advertising when I got this book thinking that I will learn a quite a bit of new things from this book. Not so. If you took the time to read Google's own information and FAQ, you would have understood 90% or more of the stuff. I found the screen shots in the book particularly annoying, the prints are so small and are printed in very light colored ink that they are unreadable. You can't read this book without being in front of your computer to follow along each screen to make sense.
Great resouce book
Like most of the O'Reilly books, this is very well written and a really good resource for tips and hints. It is not as good for a beginner, but is good for people that need a good resource to go to the next level.
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