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A sample of the marketing concepts delivered in this book include an introduction to "Reality MarketingTM which will give you a new perspective on how to market your company. You are not a Fortune 500 company, so don't advertise like one! This easy-to-follow program will show you effective techniques for marketing your company including unique discussions on ""The Blue Red Test" , ""The Purple Cow" , ""The Scratch Out Drop In Test" and building a powerful ""Marketing MachineTM". This might possibly be the most effective time you'll ever spend on marketing your company. Mike Lieberman and Eric Keiles are two of America s most original and contrarian marketers. They have built their whole business on helping small business owners unthink the methods of advertising that large agencies promote. Instead, they developed their own methodology of Reality Marketing, which directly helps business owners looking to take their companies to the next level. Previously available to their clients only, now they bring their tried and true marketing programs to everyone via this book, Reality Marketing Revolution. Throughout its pages, the book not only unveils and explains new marketing concepts, but provides exercises to help the reader crystallize this methodology into tactics they can use for their business right away. With its companion website, the tools are available if the business owner is willing to take the leap to a new kind of thinking...
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PersonalDollar.com
