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Fitness, Memberships and Money
by Ron Thatcher
List Price: $29.95
Our Price: $29.95
Availability: Usually ships in 24 hours
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Average Customer Rating: 
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Binding: Paperback
ISBN: 1412019214
Number Of Items: 1
Number Of Pages: 204
Publication Date: 2004-05-20
Publisher: Trafford Publishing
Release Date: 2006-07-06
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Editorial Reviews:
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Fitness, Memberships and Money is a system that was created to help the sales professionals in the health club industry improve their ability to recruit and sell new members. This book was written in a basic form from information that has been tried, tested, and enhanced. Many books have been written on sales and management of fitness centers that incorporated selling theories that have never been tested in the real world. This book gives it to you straight with the real techniques used by the best closers and prospectors in the industry. These proven tactics built the largest health club chains in the world today. The scripts, practicing methods, closing techniques, prospecting, will lead you down the path of success.
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Featured Customer Reviews:
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Increased my income
I own a number of books by Ron Thatcher and I have to say that they have really helped me to develop a lot of ways to better my sales ability. I have worked in health clubs all over the US and so far his books hit the nail on the head. I really like this book a lot.
I also recently purchased his newest book called "Selling Personal Training II, the long awaited EFT program". I have utilized this book even more than his past books. It has taught me how to implement a monthly electronic tranfer fund for my personal trainers so that we are now making a HUGE profit. I would recommend both of these books to you if you are working in the fitness industry.Selling Personal Training II: The Long Awaited EFT Program
Exciting!!
I am a female new to the business. I was very nervous to enter the health club industry. The dialog in this book has helped me avoid the drilling of endless questions from customers that I had worried about. Not only did I sell 3 memberships my first week, with the dialog in this book, but I searched the internet for more info on Ron Thatcher and found his workbook! They both have been extremely helpful. I am signed up for one of his upcoming sales seminars!!
 Waaaaay Old School...
I've been in the business for over 14 years. I've been operating 2 personal training studios for the last several years. I'm now moving back to the club management side of the business again and was looking for a refresher on sales, prospecting etc. The book was well done, but very old school. Lots of cheeesy closing lines, scripts, etc. Lots of the techniques are outdated in the new era of club sales. Pretty "used-carsalesman" like. However, good stuff on forms, tracking, setting up personal planners etc. Don't get me wrong, this is a good book if you're a young buck just getting into club sales... just skip over the closing sections and you'll be ok. If you want a VERY current, highly informative book on working in a club... get "Making Money in the Fitness Business" by Thomas Plummer. That one is 5-stars!
Personal Trainer
I just read fitness, memberships, and money and it is an income producing system that was created to help sales people in the health club industry improve their ability to recruit and enroll new clients. This book was written in a basic form and I learned a lot from it!
I am not a sales person I am a personal trainer and I was looking for a book that could help me implement a fitness program or train a client. Many books may cover the latest and newest when it comes to exercise. These books are great for impressing my clients but when it comes time to make a living, I am looking for a book that gives it to you straight. One that teaches real techniques used by the best closers and producers in the "personal training industry." I was than told about a new book that had all the things this book was missing! "Selling Personal Training" by Ron Thatcher is the book for any serious small club operator or career personal trainer the techniques will lead you down the path of success. I bought the new book at Trafford.com and it covered things that were missing like how to do P.T. Re-signs , How to Work the Floor, The Wall of Fame, The Closeout, Selling Supplementation, Interacting With the Staff ,Giving a Free Gift with Purchase, Confirming Appointments and Cancellations my small personal training studio is booming because of "Selling Personal Training!"
owner
I owne a small ladys only club in las vegas. I was looking for a way to improve my selling ability. this book was my first step to a thriving sales department. I use it on a daily basis to keep my new members coming in! first I used fitness memberships and money then with all my success I bought selling personal training what a great way to make your business grow!!!
erin brown
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