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Making Money in the Fitness Business
by Thomas Plummer
List Price: $39.95
Our Price: $26.37
You Save: $13.58 ( 34% )
Availability: Usually ships in 24 hours
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Average Customer Rating: 
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Binding: Paperback
ISBN: 1585187097
Number Of Items: 1
Number Of Pages: 336
Publication Date: 1999-08
Publisher: Coaches Choice Books
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Editorial Reviews:
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A brutally honest, real-world look at how to become successful in the fitness industry, told by one of the most renowned veterans of the business. Thomas Plummer explains the ins and outs of the business in detail, using real-life examples, providing illustrations, and adding just a touch of humor. Plummer lets you learn from his successes and failures as he provides you with the tools that will allow you to compete and succeed in fiercely competitive markets against any competition, while still maintaining your integrity. Covers conceptualizing the business, the financial foundation, member service, profit centers, staffing, marketing, sales, and so much more. A massive 336 page 8 ½ by 11 format.
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Featured Customer Reviews:
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This book made me buy my fitness center!
All I can say: a fantastic book. After having read it and studied it thoroughly, I feel confident that I will be successfull in running my new gym. I HIGHLY recommend this book to everyone who is in the fitness industry: it will give you a fresh view on how things are done.
Great Book
I'm a personal trainer and this industry is full meat heads and corporate idiots that know zero about the fitness world. There main goal is to make numbers and get paid, while the trainer works his/her butt off to make a living. I saw Plummer speak at a seminar and he owns a chain of gyms in Colorado but he explains that in order to run a business you have to first take care of the employees and second creative a great workout atmosphere. Unlike Gold's gym or 24 hour fitness, kid's should be involved as well as grandma and grandpa.
Not meat heads that slam the weights down or overcrowded gyms where people ignore the 30 minute rule on the cardio equipment. Health problems in this country is on the high side of things just look at ur friends and family everyones getting fat and out of shape. We owe it to ourselves as Americans and to our families as fathers, mothers, etc to take care of our fitness and health cause its important.
The Fitness Business is the Hospitality Business
This is the book that I used in a college-level hospitality course.
My department-hospitality management-was interested in showing that
the principles and orientations of a successful hotel or restaurant
applied to many other businesses as well.
One of the obvious choices was the fitness/spa business which depends
on customer perception of value received and on a strict attention to
cost controls and sales and marketing. This book was the only one that
had a useful perspective and that covered all the relevant aspects
of running a fitness operation. Of course, no book can prepare you with
all the answers about any business, but this one certainly started
students out with the right questions.
Lynn Hoffman, who interested in fitness, but really loves wine. New Short Course in Wine,The
 About gym business
This book discusses gym busines: how to set it up, run it, attract members and so on. I was a little disappointed as I was expecting more info on becoming successful as a personal trainer.
The book is good and is based on extensive personal experience of the author. He goes into a lot of detail on how to deal with everyday realities of the gym business. If you want to run a gym, the information will be very useful. But not if you want to practice as a personal trainer.
A must own for Gym owners
Don't even think of starting or running a gym without reading this one! The ideas and lessons saved me thousands. Great for the staff too.
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