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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes
by Perry Marshall, Bryan Todd
List Price: $24.95
Our Price: $19.60
You Save: $5.35 ( 21% )
Availability: N/A
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Average Customer Rating:  
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Binding: Paperback
Feature: ISBN13: 9781599180304
ISBN: 1599180308
Number Of Items: 1
Number Of Pages: 304
Publication Date: 2006-11-29
Publisher: Entrepreneur Press
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Editorial Reviews:
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Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works. Learn how to: - Build an AdWords campaign from scratch
- Identify keywords that entice people to click on your ads
- Get the lowest bid prices on your keywords
- Defeat click fraud and other scams
- Use search engine optimization techniques
- Turn clicks into customers
Plus get FREE e-mail updates on Google's ever-changing system.
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Featured Customer Reviews:
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A lot of Good Idea, Simple
This book is filled with good insights. Sometimes the information is geared toward the beginner, while other times you will find a few advanced golden nuggets. For me, I will be looking for more books by the authors with more advanced techniques.
Good Marketing Book Wrapped into This Adwords Topic
I am a software developer/entrepreneur who "put the cart before the horse", and built a software tool before writing a business plan or deciding on a marketing plan. After completing the first version of the product I started looking for ways to generate traffic. I had heard that Tim Ferriss (The 4-hr work week) used Google Adwords to test the effectiveness of possible book titles via Adwords campaigns. I also attended an Atlanta Internet Marketing Meetup that featured an awesome Internet Marketer Charles Lumpkin ([...]), he suggested reading this book. Based on those needs and that awareness I bought the book.
I found it to be a great book for defining the simplicity of what to do to properly utilize Adwords. I used a highlighter and marked at least 4 sentences on every page in the whole book. In the middle I really found great basics for an ignorant marketer like myself regarding the Unique Selling Proposition. The whole tactical steps of defining and implementing adwords wrapped around the introduction to the USP was key to clarifying what I needed to do to get the ball rolling.
I am still working on marketing my software tool, BuyerCommand ([...]) which is an alternative dashboard for browsing eBay listings more effectively. It will be interesting to discover how well properly implementing an Adwords campaign contributes to building awareness of my application. The Ultimate Guide to Google Adwords was a great book to education me on the topic.
 If there were a book of AdWords "Secrets," they wouldn't be secrets!
Having worked with AdWords for some time, I was hoping for details and depth beyond my current understanding, the proverbial Rosetta stone for "accessing 100 million people in 10 minutes!" Instead, I got a pretty common-sense approach to the topic with a few nuggets of insight and a great deal of marketing 101, which I did not care for.
Among the best I have read on the subject
In the last year, I have been reading books on every aspect of the online business world in order to start making money on Internet. By now, I have a good idea of what is a good book or not. And I can honestly say that Perry Marshall did a terrific job. At this moment, I am at that stage of making my google adwords, so the information from this book came as sent from heaven. As a matter of fact, I was going crazy because I did not understand the process, so my ads in Google were a waste of money. But this book explained to me all my errors.
One sales pitch too many from 5 stars
Perry Marshall and Bryan Todd do a good job explaining many different techniques to effectively advertise your small business. This book I presume is primarily for small business as bigger businesses would not go to a how-to book to more effectively use Google AdWords. The information presented is clear and understandable for a reader of most if not all technical skill levels. It also provides many relevant examples on how you can improve your own click through rates and get higher quality traffic to your web site. The book however could be improved upon. I wish this book would have given more information in its chapter about turning visitors into buyers as it is a very important chapter and is literally 2 pages of actual content. Also for a book about Google AdWords to suggest you use a tool by Yahoo! does not make the most sense. Finally my last complaint about this book is Marshall and Todd self promote their own web sites too much throughout the book. Overall there are many useful take ways from this book for any small business looking to improve the effectiveness of their advertising.
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