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Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes
by Perry Marshall, Bryan Todd
List Price: $24.95
Our Price: $16.47
You Save: $8.48 ( 34% )
Availability: Usually ships in 24 hours
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Average Customer Rating:  
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Binding: Paperback
ISBN: 1599183609
Number Of Items: 1
Number Of Pages: 304
Publication Date: 2010-01-06
Publisher: Entrepreneur Press
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Editorial Reviews:
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Double Your Web Traffic—Overnight! Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide is as comprehensive or current in its coverage of today’s fastest, most powerful advertising medium. Learn how to: - Build a powerful, streamlined campaign from scratch
- Develop high quality keyword lists
- Write killer advertising and website copy that gets clicks
- Get your ads in front of the best audience possible
- Keep your ads showing up with high quality scores
- Triple your traffic with site-targeted AdSense and Google image ads
- Earn high rankings in Google’s organic search results
- Slash your bid prices
- Gain more conversions and sales
- Avoid costly mistakes made by all Google advertisers
- Determine what’s working with Google’s conversion tracking
- And more!
Plus get FREE e-mail updates on Google’s ever-changing system!
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Featured Customer Reviews:
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 Great starting resource
Can't over-emphasize the value of not making common mistake early on in your campaign. Way too easy to burn through a budget only to learn you could have accomplished more with less. This is a great book to help you avoid those situations.
You won't find this book boring!
The authors, Perry and Bryan, are clearly hyped up about Google AdWords! Their book reminds me of a fast-paced action movie - there's a thrill a minute, or at least a good line or two at almost every turn of the page.
The book is as much a motivational guide as it is a guide to AdWords, and I'm sure these guys are good motivational speakers. But like any motivational seminar, you come out of it totally pumped up to whip the world, but then .... Reality sets back in and you come back to earth, where the world is not quite as simple as it was in the seminar or, in this case, the book.
This book is an easy & interesting read, particularly for beginners to AdWords, and I'd certainly recommend it. However, along with it, I think I'd recommend a couple of more prosaic books on the subject, such as Pay-per-Click Advertising by Richard Stokes and/or Advanced Google AdWords by Brad Geddes.
Snake oil reviews tell you all
Perry is a classic internet scammer through and through. Just peruse the glowing reccommendations and you'll realize you are already being played. There is nothing here that you cant learn for free from Google.
Good book - Worth the price!
If you are going to use Google adwords ... You need this book. It will save you several times its cost and will gain you sales. It is a quick read and nicely setup.
Poorly formatted for Kindle and outdated.
There is quite a bit of good information in the book but I have a couple complaints.
First, the images are far to small to be useful on the IPad and Mac OS Kindle software even when zoomed in (the images just get very fuzzy). The images are referred to in the text quite often and unfortunately you have to piece together what he's referring to. I'm not sure about the kindle device but I would be surprised if its any different. When I pay for a book for the Kindle I would expect the publisher to at least check the quality before putting it up for sale. Entrepreneur Media is the publisher (why am I not surprised?). Anyway, if you want to buy it get the sample first and check out the images.
Second, he refers to a number of online tools that are either non-existant or no longer relavent. When I browsed the books on Adwords I was looking for something recent since this stuff gets outdated fairly quickly. The paperback version of the book is dated in 2010, but the kindle version says 2007. I didn't notice the 2007 date or I would have passed, this is my fault since I should have noticed it.
Another reviewer didn't like the glowing endorsements but I think the underlying content is still worth the price. I just recommend you find something more recent or at least avoid the kindle version.
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