  A compilation of info available for free on Google.com
As the person in charge of marketing for a $150M company, I purchased this book along with a few others to get more information on hands-on SEO. I'm young and familiar with web page design, so I didn't want to get a [...] book, which would certainly go at a snails-pace. This book is a lovely compilation of very brief chapters, mostly paraphrasing tons of information available for free on Google.com regarding Google Adwords. It delicately holds your hand through the most simple concepts but fails to actually define some of the more complex jargon. I read this front to back in about 2 hours, and when I closed the book I felt like I had learned nothing. I have never even opened the Google.com AdWords websites, but since this book is basically a screen-shot portfolio of that site, I can't imagine someone can't obtain the majority of this information online, for free. I don't recommend this book, in fact [...]. The book isn't even worth purchasing for the limited amount of hints-and-tips. The "secrets" are no secrets at all. The best strategy this book gives is to, I swear it, WRITE A MARKETING STRATEGY. It gives you limited help, but basically just outlines....the outline.
Great Google Guide
This publication unravels the workings of the most popular search engine on the internet, Google. Through creativity, organization and strategically placed keywords, Google will place the website for your business in the top search results and you will have more visits to your site. It only makes sense that more visits, or hits, the more sales you will make.
In The Complete Guide to Google Advertising, Bruce C. Brown explains how to utilize the various marketing methods Google offers. The techniques explained include Pay-Per-Click advertising, AdWords and Adsense. He also provides a history of Google and online marketing that is extremely informative. Various case studies are cited to provide back-up proof that these techniques work.
The section that I found the most interesting was about developing a marketing plan. Mr. Brown not only identified the steps to achieve that, but he also explained each one in detail. Beginning with a market analysis and moving on through establishing a business objective until you finally end up with a marketing strategy. Through this it is much easier to decide which aspect of Google's marketing choices will fit your business the best.
This is a book that can be referred back to repeatedly as the focus of your business changes and markets fluctuate. This book is a great resource for Internet marketing.
Really, Really Basic
When I saw this book, I was excited about reading it. Unfortunately, it's not really what it claims to be. There is lots of basic info about Google, but very little about Adwords, and certainly not anything advanced. Don't be fooled by the other reviews -- this is a basic guide to Google, not a 'complete' guide.
The power and technique for fine-tuning Google for profitable results
Google is much more than another search engine - it's created numerous marketing tools for business, from AdSense and AdWords to the Google APIs, and this handbook to all these tools gives small business owners the power and technique for fine-tuning Google for profitable results. From advertising to marketing, all the basics are here.
Diane C. Donovan
California Bookwatch
Bruce Brown's latest book, The Complete Guide To Google Advertising Including Tips, Tricks, & Strategies to Create a Winning Adv
Are you looking to expand your business opportunities via Internet sales? Or, alternatively, are you interesting in marketing a particular product or service through search engines? If you answered yes to either of these questions, then Bruce Brown's latest book, The Complete Guide To Google Advertising Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan, is a must-have for your reference library.
Brown's book is extremely informative, logically devised, and most important, easily understood. It is very "user-friendly" and anyone, from novice to marketing expert, will find a myriad of new marketing ideas easily adapted for a particular product or service. Another bonus for both business owners and consumers is the list of Search Engines and Web Directories listed on pages 277, 278, & 279. This section provides the name of multiple search engines used when searching for information, goods, and services.
The Complete Guide To Google Advertising Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan takes readers through a logical thought process that describes the who, what, when, where, and why of Internet advertising. In addition to text definitions and easily understood concepts, it also utilizes copies of screen shots to help readers grasp a particular idea or principle under discussion. Brown does a great job of taking Internet terminology and explaining it in language anyone can understand, and provides links to additional web sites for associated references.
Even if you are a consumer looking for a particular product or service on the Internet, this book is a must-read. It gives consumers and business owners alike a better understanding of how Internet marketing works, and the glossary at the end provides easily understood definitions of Internet terminology users frequently encounter but do not often understand.
If you surf the Internet, you need to buy this book!
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