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Infopreneuring is an empowering way to leverage your unique knowledge---from a hobby, life experience, or a specific area of expertise---by creating original content information products and services. And no one does it quite the way author Melanie Jordan does, by applying real business world techniques from her prior product management and new product development corporate career. In this 326-page, information-packed how-to guide on infopreneuring and marketing, Melanie shares with you all the secrets she's learned over a decade of hands-on experience in infopreneuring, and her 20+ years of online and offline marketing experience, so you can become a successful infopreneur and achieve the life you and your loved ones deserve. "What You Know Is Worth More Than You Know!(TM)" helps: **Entrepreneurs and self-employed professionals add an easy, additional income stream. **Content creators (authors, bloggers, podcasters, speakers, trainers and coaches) maximize their audience and revenue from their work. **Employees fed-up with today's workplace achieve a greater work-life balance and protect their livelihood. **Laid off employees struggling to regain the standard of living and financial future they once enjoyed make their own job, or supplement the one they eventually get. In 38 chapters, you'll learn everything you need to know about infopreneuring and marketing to start making money from what you know right away, such as: **Why Information Products Are Just Stepping Stones To The Real Money In Infopreneuring (chapter 7) **How To Create Content Your Audience & Bank Account Will Love (chapter 13) **The 6 Component Core Infopreneur Business Model (chapter 16) **Identifying Your Information Product & Service Components (chapters 15 - 19) **Setting Up Your Information Product & Service Line (chapter 20) **Marketing In A Web 2.0 World (chapter 32) **A Dozen Ways Infopreneurs Can Succeed With Marketing Without Needing The Big Bucks (chapter 33)
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